Annie Sanchez
CEo & Lead Strategist
Annie (she/her) is a coach, facilitator, experience designer, business advisor and artist with a lifelong belief in what’s possible.
Part researcher, part rebel, part dreamer — Annie is endlessly curious about how time and change shape our lives, especially for those who don’t fit in with the masses. With a background in production, operations, conflict management, healing, and hospitality, she’s never followed anyone’s blueprint — she makes her own.
She’s the founder of Mariposa Strategies, The Culture Club, The Emerging Artist Retreat and Clarity Pages, author of Simple Practices for Creating Balance in Your Week, and host of Courage, Culture & Clarity.
April Coonsis
Tech witch
April (she/her) joined the Mariposa Strategies team in 2021 as Annie’s Virtual Assistant, exactly when behind the scenes stuff as a company started to level up! Today she’s thriving in her tech-focused role.
April brings so much grounding, earthy energy to the world, her heart to the table, patience and grace to her work. We are grateful and better as a company with her hands on the continuous systems-improvement wheel.
She has been part of the Mariposa family since 2021, starting as a member of the WOC Culture Club.
Julianna Silva
Business alchemist
Julianna (she/her) is the Founder and CEO of Silva Strategies, an Albuquerque firm that offers finance operations and business strategy to overlooked business owners so that they can transform their systems and workflows into thriving businesses.
Deeply committed to equitable collaboration and practiced at human centered design, she is a key player in developing coalitions to create strategies that learn from and provide support to diverse entrepreneurs.
She has supported Mariposa Strategies as a finance expert since day one, and been a collaborative partner with clients since 2020.
